Manufacturing giant, HP kicks off Star Wars campaign

TVCE - One of the leading device manufacturing company, HP, has partnered with Star Wars, the American epic space opera franchise, to create exceptional experience for its customers. The HP Star Wars campaign, which was kicked off recently, selected HP customers across Lagos, to have a feel of the campaign at a private screening of Star Wars: The Force Awakens VII. At the screening, customers had the rare opportunity of experiencing the new HP Star WarsTM Special Edition Notebook, loaded with customised Star Wars images and movies. The new campaign, which is global, is being run in Nigeria and Kenya simultaneously for the African market, with a consumer promotion built into it to ensure customers get full value for their money. Marketing Manager for HP West, East and North Africa, Tolulope Lawani, described the campaign as the brand’s way of further supporting its drive to reach the young and old.  According to him, to localise the...